FunnelFusion restructures your Google Shopping into a priority funnel where every product bids for itself - cheap, browsing clicks cost you almost nothing, and the high-intent searches that actually convert reach the bids that win them. Typically 30–60% lower CPC on the same budget.
The person idly typing "espresso machine" and the person typing your exact model number are worth wildly different amounts - but a standard Shopping setup bids the same for both. You overpay for browsers and underbid on buyers.
Broad, low-intent queries drain budget at the same bid as your best buyers. Most of your spend, least of your sales.
The high-intent, model-number searches that actually convert lose the auction because they're bid like browsing traffic.
Doing it properly means a separate ad group for every product, across three tiers, on two platforms, with thousands of negative keywords kept in sync. By hand, past ~10 products, it doesn't scale.
Per-product bid control is the only way to spend more on your winners and less on your dead weight. It needs a single-product ad group (SPAG) - one dedicated ad group per product, in every tier. Powerful, and brutal to manage by hand. FunnelFusion builds and maintains the entire structure for you.
Push budget to the products that convert, pull it from the ones that don't - tier by tier, platform by platform. Impossible in a shared ad group.
The routing that sends each query to the right tier is thousands of negatives across every campaign and ad group. FunnelFusion writes and reconciles them automatically.
The same product lands in the same structure across HIGH / MEDIUM / LOW and across Google and Microsoft - always in step, never drifting.
Built for high-ticket, considered purchases - espresso machines, e-bikes, tools, furniture - where a buyer researches, compares, and searches a model by name. That's where per-product bidding earns its keep. Selling low-cost, single-SKU impulse items? Performance Max is the better tool, and we'll tell you so.
You bring the products and the budget. FunnelFusion builds the campaigns, the ad groups, and every negative keyword rule.
Sign in with your Google account and link Google Ads and Merchant Center. Your catalogue loads straight from your Merchant Center feed. Add Microsoft for extra reach whenever you want.
Choose daily budgets and starting bids per tier. Sensible defaults cover most products out of the box; override any product that deserves special treatment.
Publish your products and FunnelFusion builds the full single-product funnel - every ad group, every negative keyword. Campaigns start paused so you review before a cent is spent.
FunnelFusion reads the catalogue you already publish to Google Merchant Center. If your products reach Google Shopping, FunnelFusion can run your funnel - from Shopify, WooCommerce, BigCommerce, Adobe Commerce, or anything else that feeds Merchant Center. Connect Shopify for richer catalogue detail, or run on your Merchant Center feed alone.
Start free. Paid plans from $19/mo, scaling to 1,500 published variants. Every plan includes the full 3-tier funnel on both Google and Microsoft Shopping.
Campaigns start paused. You review the full structure - every tier, every bid, every product - and nothing serves until you say go. The lowest-risk way to change how your Shopping budget is spent.
Connect a Google account, review your funnel, and go live when you're ready.
Get started